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MOBILE APP DESIGN & PRODUCT STRATEGY

Apps people choose. And keep.

Asol Design is a founder-led mobile app design and product strategy agency for iOS and Android. We connect UX/UI, onboarding, monetization, and retention to create apps people choose and keep.

Let’s talk about your app See real product stories
Anna S

Design expertise. Founder perspective.Led by Anna S · Fractional CPO & acting CEO experience

01 / ACTIVATIONA first session
that makes sense.02 / PAID VALUEA reason to stay.
A reason to pay.
APP. STRATEGY.
OUTCOMES. LAUNCH.
500+Launched mobile apps
across solo & agency work
12+Years across technology,
product & design
iOS + AndroidMobile expertise.
One connected experience.
Explore our work

Your marketing makes a promise.
Your product needs
to deliver it.

We connect how people discover your app with what they experience inside it. Positioning, acquisition, onboarding, and paid value should tell the same story.

Product management, product design, and marketing expertise. One shared direction for the decisions that shape your app.

BUILT ON EXPERIENCE

Independent thinking. Shared ambition.

Trusted by founders.
Built for what’s next.

We partner with ambitious founders and mobile-first teams to rethink, launch, and grow their products. Clear strategy. Distinctive design. Every decision connected to the business.

500+

Launched mobile apps across Anna’s
independent and agency work

Founder led.

Hands-on product leadership
inside a US mobile startup

Mobile first.

Specialized in iOS & Android.
From first session to lasting value.

Over $1 billion raised.

By companies we’ve worked with.

Across Anna’s independent work and Asol Design.

Partnerships that continue.

Some clients who started with Anna independently continue with Asol Design today.

PRODUCT FOCUS

  • Wellness
  • AI products
  • Education
  • Parenting
  • Productivity

WORKED WITH

Different products.
Shared ambition.

Worked with: Spotify, Marriott Bonvoy, TinyURL, Blush & more. Selected brands and products across Anna’s independent and Asol Design work.

Spotify iconSpotifyMusic & podcastsMarriott Bonvoy iconMarriott BonvoyTravel & hospitalityTinyURL iconTinyURLLink managementCoopah iconCoopahRun coachingECOS iconECOSShared mobilityPillAlert iconPillAlertMedication remindersdotdays icondotdaysCycle wellbeing
Blush iconBlush& more

Our contribution varies by project. Live products may have evolved since our involvement.

SELECTED PRODUCT STORIES

The product. Our contribution. What followed.

Mobile app design.
Real product stories.

Coopah: Training schedule — current App Store screenshotCoopah: Daily coaching dashboard — current App Store screenshotCoopah: Race confidence dashboard — current App Store screenshot
App Store previews
CoopahRUN COACHING

A focused first session.

First-session experience

Anna’s work focused on the first-session experience, helping new runners understand the app and get started.

Explore the contribution

Product context

A running product needs to help new users understand its value and begin their journey. This engagement concentrated on that first encounter.

What followed

Coopah is available on the App Store. Its team has since changed parts of the interface, so the current screens are product context rather than a record of Anna’s original design.

View on the App Store
ECOS: Map and scooter rental — current App Store screenshotECOS: Subscription plans — current App Store screenshotECOS: Balance and payment — current App Store screenshot
App Store previews
ECOSSHARED MOBILITY

From finding a scooter to starting a ride.

Mobile UX/UI redesign

A map-led redesign connecting scooter availability, battery levels, and pricing with clear booking actions.

Explore the contribution

Product context

The design goal was to make the steps before a ride easier to understand: find a scooter, inspect the relevant details, then choose a booking or start action.

What followed

ECOS is a live scooter-sharing service. View the published design study for Anna’s redesign; the App Store preview shows the current product.

View the design study
View ECOS on the App Store
dotdays: Daily recommendations — current App Store screenshotdotdays: Symptom calendar — current App Store screenshotdotdays: Cycle phase dashboard — current App Store screenshot
App Store previews
dotdaysCYCLE WELLBEING

A brand and structure built together.

Brand palette & app structure

Brand colors and app structure developed together, connecting the visual identity with the mobile experience.

Explore the contribution

Product context

The work covered both how the product looks and how its content and screens are organized. These foundations were developed as part of the same product.

What followed

dotdays has launched and is available on the App Store. The current listing provides a view of the live product.

Explore the live app
Visit the dotdays website

01 / PORTFOLIO

Mobile experiences by Asol Design
Asol Design AI Voice Notes mobile concept
AI Voice Notes Product concept

SMALL SCREENS. BIG AMBITION.

Made for
real life.

Explore the experiences
behind the pixels.

Explore our work
Asol Design wellness and meditation mobile concept
Wellness & Meditation Product concept

Latest work · 4 projects

Explore the full portfolio on Dribbble

CLIENT PERSPECTIVES

Clarity first.
Progress follows.

A clearer product direction

“Anna provided an excellent strategy consultation for our mobile app.”

Michael describes clearer direction and valuable recommendations following the consultation.

Michael CassilyMobile app strategy consultationRead review on Contra

Growth blockers identified

“Working with Anna was next level.”

Alex describes identifying the app’s growth blockers during consultations, then partnering with Asol Design to implement the strategy.

Alex VGrowth consultation & design partnershipRead review on Contra

THE ASOL CORE

One product.
Every growth moment.

Product strategy, product design, and marketing strategy — connected from the way users find your app to the value they choose to pay for.

01 / DIRECTION

Mobile product
strategy

Align your audience, business model, and product priorities. Know what to build, why it matters, and where to focus first.

Explore strategy
02 / EXPERIENCE

Mobile app
UX/UI design

Turn product thinking into a distinctive app. Intuitive flows, polished interfaces, and systems your team can build on.

Explore app design
Asol DesignYOUR MOBILE
GROWTH PARTNER
03 / ACQUISITION

Marketing strategy
& acquisition

Connect positioning, acquisition channels, and search visibility with the experience inside your app. Give the right audience a clear reason to choose you.

Explore marketing
04 / LONG-TERM VALUE

Monetization
& retention

Make paid value clear and progress worth returning for. Connect paywalls, personalization, and meaningful rewards.

Explore growth UX

One connected experience. Clear priorities at every stage of your app.

THE ASOL FRAMEWORK

App. Strategy. Outcomes. Launch.

App

An ambitious idea shaped into a real mobile product.

Strategy

User needs, business goals, and clear product priorities.

Outcomes

Measurable goals: activation, retention, and paid value.

Launch

From Figma to market, marketing, and ongoing improvement.

Find the right next step for your app.

Book a mobile app strategy session

02 / OUR SERVICES

One direction. A scope built around your stage.

Mobile app design.
Strategy for growth.

Launch a new app, rethink an existing one,
or improve the journey that matters most.

OUR CORE ENGAGEMENT

Mobile product
& growth partnership.

Bring product management, product design, and marketing expertise into the same conversation. We connect your app’s business model, user experience, and route to market so each decision supports the next.

A clear product direction.Priorities shaped around your audience, business goals, and stage.

A coherent customer journey.From acquisition messaging to first-session value, retention, and monetization.

A scope that earns its place.Start with the highest-priority work. Agree on deliverables, depth, and budget before we begin.

01

Mobile app strategy & product discovery

Define the product worth building. We align user needs, your business model, market positioning, and product priorities, then translate them into a focused direction for design and growth.

DiscoveryGrowth UX auditVisual direction
Explore mobile product strategy and consulting
02

Mobile app UX/UI design

Give your iOS or Android app a distinctive, coherent experience. From user flows and core screens to interaction states, prototypes, and a Figma design system ready for engineering.

New productsApp redesignDesign systems
Explore mobile app design and redesign
03

Onboarding & first-session experience

Help new users reach their first meaningful result. We connect your acquisition promise to onboarding, personalization, and the first useful action inside your app. Read our approach to first-session UX.

ActivationPersonalizationTime to value
04

Paywalls & monetization

Make paid value clear at the right moment. We design subscription journeys, pricing presentation, paywalls, and upgrade flows around your product’s business model.

SubscriptionsTrial journeysConversion hypotheses
05

Retention & gamification

Give people a meaningful reason to return. We connect progress, rewards, personalization, and habit loops to the core value of your app. Explore our approach to mobile app gamification.

Engagement loopsProgress systemsBehavior design
06

App Store creative & ASO

Make your app easier to discover and understand. Depending on scope, we work on App Store positioning, keyword research, listing copy, screenshot messaging, and visual assets — aligned with your acquisition strategy and in-app experience.

App Store screenshotsKeywords & listing copyStore positioning
07

Marketing strategy, acquisition & SEO

Define who you need to reach, what makes your app relevant, and which acquisition channels fit your audience and stage. The agreed scope can include positioning, channel strategy, SEO research, content direction, and the journey from a search or campaign to activation inside the app.

Strategy and execution are scoped separately. We agree on the channels, depth of SEO work, deliverables, and budget before starting.

PositioningAcquisition channelsSEO strategy & execution
08

Mobile app development, by agreement

Need support beyond strategy and design? Full mobile app development can be discussed as a separate scope. We assess technical requirements, delivery arrangements, timeline, and budget together before making a commitment.

Optional scopeiOS & AndroidDiscuss your requirements
Find the right starting point

A CLEAR WAY TO START

Find what’s
holding growth back.

A focused review of where users lose momentum and which changes deserve attention first.

  • Value arrives too lateToo much effort before the first useful result.
  • The paywall comes too soonA payment request before the value is clear.
  • Users have little reason to returnMissing progress, relevance, or a clear next step.
  • Revenue meets frictionConfusing plans, pricing, or upgrade paths.
Book a diagnostic consultation
01

Diagnose the product

We review the core journeys and available product data to spot recurring problems around activation, retention, and payment. We identify likely causes of drop-offs and what to validate next.

You leave with: prioritized issues and a recommended next step.
02

Define the direction

Discovery / Visual Direction, when needed

We examine the product, competitors, and target users, then develop an initial visual direction for key screens.

You receive: a focused direction and a clearer basis for scope.
03

Design the agreed scope

We agree on deliverables, timeline, and price, then design the selected journey or the broader mobile experience.

You receive: editable Figma deliverables for your agreed scope.

03 / HOW WE THINK

App. Strategy. Outcomes. Launch.

Every screen.
A reason to exist.

01 / UNDERSTAND

Start with the right problem.

Connect your business goals, audience, and route to market with the product experience you need to deliver.

02 / DESIGN

Make every decision intentional.

Shape the flows, hierarchy, and visual language around what people need to do next.

03 / REFINE

Build a foundation for learning.

Deliver editable Figma files, reusable components, and clear hypotheses. Your team can validate the decisions against real user behavior after launch.

04 / THE PERSON BEHIND ASOL

Design instinct. Founder perspective.

A designer’s eye.
A founder’s judgment.

Great apps need both.
I built my career at their intersection.

Anna S, founder of Asol Design, wearing a pink blazer
Anna SFounder, Asol DesignDesigner.
Product partner.
Entrepreneur.

FROM BUILDING SCREENS TO BUILDING BUSINESSES

Every app was a business.
That shaped how I design.

My 12+ years in IT began in software development and product management. Before specializing in mobile, I worked on nearly 1,000 design projects across websites, web applications, and other digital experiences. That broad foundation led to 300 launched mobile apps through independent work, followed by 200 through Asol Design.

Inside a US mobile startup, I worked as a fractional CPO, also taking on acting CEO responsibilities, and became a co-owner with equity. I learned to connect what users need with what a business can build, sustain, and grow.

300

Launched
independently

200

Launched through
Asol Design

500+

Launched mobile
apps in total

Only launched mobile products are counted.

THE DESIGNER IN ME

How does it feel?
Why would someone stay?

THE FOUNDER IN ME

Why build it?
How will it grow?

Asol brings these perspectives together with marketing expertise — connecting product, experience, and growth.

My story & perspective on LinkedIn

EVERY CHAPTER ADDED A NEW PERSPECTIVE

  1. 01 / ENGINEERINGSoftware
    development
  2. 02 / PRODUCTProduct
    management
  3. 03 / DESIGN FOUNDATIONNearly 1,000
    design projects
  4. 04 / SPECIALIZATION300 launched apps
    independently
  5. 05 / LEADERSHIPFractional CPO
    & acting CEO
  6. 06 / OWNERSHIPStartup co-owner
    & Asol founder

DESIGN NOTES

The thinking behind the experience.

Better questions.
Better products.

Practical perspectives on activation,
retention, and mobile product design.

05 / GOOD QUESTIONS

Before we
get started.

Do you design both iOS and Android apps?

Yes. Asol Design creates mobile UX/UI for iOS and Android, including user flows, interface states, prototypes, and reusable Figma components. We account for platform conventions and agree on the platforms and deliverables before starting.

How much does mobile app design cost?

The price depends on the product’s stage, the journeys and screens involved, and the depth of strategy and design work. After reviewing your product and priorities, we define the scope, deliverables, timeline, and price. A focused onboarding or paywall project can be scoped separately from a full app redesign.

Can you redesign an existing app?

Yes. We can focus on a specific journey, such as onboarding or a paywall, or redesign the core app. We start by understanding your current product, available data, and business priorities.

What will our team receive?

Your proposal defines the deliverables. Depending on scope, these may include product and marketing strategy, user flows, mobile UI, editable Figma files, reusable components, acquisition planning, SEO, and ASO. Marketing execution and app development are included only when explicitly agreed.

Do we need the full engagement?

No. We can start with a focused strategy, design, or growth challenge and work alongside your existing team. The scope reflects your priorities, budget, and the expertise you already have. Broader marketing execution and development are discussed separately.

Which types of mobile apps do you work on?

Asol Design works with founders and teams building wellness, AI, education, parenting, and productivity apps. Our portfolio also includes travel, healthcare, fintech, and social products. Explore the mobile app design portfolio and product stories to see relevant work and our role.

Who leads Asol Design?

Asol Design is led by Anna S, a mobile product designer and founder with 12+ years across technology, product, and design. Her experience includes software development, product management, and fractional CPO and acting CEO responsibilities inside a US mobile startup. The 500+ launched mobile apps shown here span Anna’s independent work and Asol Design. Read Anna’s background.

Should we book a consultation or send a project brief?

Book a paid diagnostic consultation when you need help identifying friction, drop-offs, and priorities in your app. Session details, pricing, and available times are on Calendly. If you have a new app, redesign, or focused design project in mind, send a project brief by email so we can discuss scope. Emailing a brief does not book or charge for a consultation.

How do you measure design success?

We agree on the target behavior and relevant metrics, such as activation, retention, or trial-to-paid conversion. Design produces hypotheses; post-launch testing and analytics establish whether they work.

YOUR NEXT CHAPTER STARTS HERE

Let’s build
your app’s
next chapter.

A new product. A clearer first session.
A stronger reason to stay.

Let’s talk

Paid consultation with Anna

App. Strategy. Outcomes. Launch.hello@asoldesign.com